eur§reg 2016: Bullet Points on Moving Revision
For the second time eur§reg conference was held within the “multichannel money streams conference” (mcms) in Barcelona again featuring European Commission’s Krisztina Stump. She gave an update on the new suggestions of the revision of the Audiovisual Media Service Directive AVMSD.
“Yes, we made some progress”, Krisztina Stump, deputy head of European Commission’s unit dg_connect modestly commented the new suggestion for the revision of the “TV” directive which the unit only recently announced. Since then it is discussed fiercely across the EU. Stump discussed with RTL Group’s public policy lobbyist Tobias Schmid who is also heading the German commercial TV association VPRT, who was to some degree in line with the commission’s proposal. “We can live with these suggestions very well”, he said. This had nothing to do with the career change Schmid is about to make – he will change sides and become director of the largest German regional media regulator LfM in Dusseldorf beginning January 2017.
However, smaller commercial networks especially in Germany state that the large networks (including Schmid’s employer RTL) negotiated very well in Brussels because they would benefit most from the extension of advertising time options. Schmid also hinted to another issue - that the borderline between linear and non-linear TV has not been omitted: “Given the different interpretation of regulations in the member countries in some cases this may mean that rules remain more or less unchanged”, he says. Stump replied that they had to keep the separation in place because of some of the internal settings: “Otherwise it wouldn’t have allowed to preserve national flexibility.”
Anyway, now it is up to national regulators to comment and the European Parliament to discuss and decide before the final draft can be issued for the member states’ final consent.
Peter Matzneller from the European unit of the German regulators’ roof organization “Die Medienanstalten” considers the new suggestions to be a good approach however said it is too early for a final assessment. Also ERA Europe’s executive director Julian Oberndoerfer considers the new draft to be acceptable although some critics state that the home shopping industry is the only group that does not benefit from the new suggestions as other TV channels do: There is no opportunity for longer shopping windows while regular advertising slots can be increased especially in primetime.
Spartacus Olsson, founder and president of the European multichannel network Mediakraft is still waiting for the promised “level playing field” for all audiovisual players and is supported by Kristina Ehle from the international law factory Morrison Forster. However, after the revision is before the revision: Online and broadcast keep different level of regulation regardless ongoing convergence. Even at record speed it will take some time to introduce the new directive before you can start working on a new revision to take care of aspects you left out in this directive. “We had to start at some point”, Stump says. Schmid agrees: “It takes up to seven years to pass a directive and many of the rules will be outdated, sure. I think we have to live with it since the alternative is to do nothing. I don’t think that is an option.”
Photos: Amanda Justice
2nd eur§reg Special in Barcelona
multichannel money stream (mcms) conference in Barcelona, June 2016
For the second time eur§reg organize a special during this year’s mcms conference in Barcelona: New Money Streams, new cooperation models and new regulatory framework for a convergent media industry, this will be the focus of the second multichannel money streams conference, mcms, during ERA Europe’s annual €uropean Home Shopping trade event, to be held this year at Barcelona’s Fairmont Hotel Rey Juan Carlos I, June 14 to 16.
Following the successful launch of the new conference format in 2015, the second mcms conference will not only focus on multichannel TV or retail business models and already has secured a number of industry gurus and visioneers of global e-society and e-business including international renown Christopher Patrick Paterka who gives advice to major global brands or Tobias Schmid, RTL Group’s leading European commercial TV expert. This year mcms will introduce Multichannel in a convergent world which needs to be understood as multi screen or multiplatform approach. The second annual mcms conference will focus on the entire value chain of the convergent media business: On linear and nonlinear TV, publishing, and e-commerce, and exploit ways of cooperation and new revenue streams. The day will conclude with a eur§reg special panel session discussing the broad implementation of a new regulatory framework for audiovisual services in Europe. Again you expect direct insight into the European Commission, currently working hard on the revision of the audiovisual service directive…
The confirmed speakers for mcms and eur§reg 2016 include: Tobias Schmid (RTL Group/VPRT, Luxembourg), Ina Bauer (ATV, Vienna), Peter Matzneller (die medienanstalten, Berlin), Christopher Patrick Paterka (ganaca, Cape Town), Alexander Shulgin (rAsia, Moscow), Konrad Hilpers (HSE24, Munich) Daniel Knapp (IHS, London), Richard Kastelein (Blockchain News, Groeningen), Richard Burrell (QVC, London) Stephan Luiten (Liberty Global, Amsterdam), Olivier Babeau (University of Bordeaux) and Oliver Musizuki (Fundsurfer.com, Bristol).
“Give Fair Access to Every Player”
This year’s premiere of the multichannel money stream conference, mcms, in Barcelona hosted an eur§reg special closing the event and dealing with the state of the revision of the EU Audiovisual Media Service Directive, AVMSD, that currently is under way. European Commission unit dg_connect together with the regional regulators from the 28 EU member states are working hard to be able to present a first draft to the European Authorities in early 2016.
Krisztina Stump, the unit’s deputy head, explained the highly complex process: “There was a Green paper consultation last year. We are conducting a regulatory fitness check of the directives, looking if there is scope to cut the red tape. We are about to launch a public consultation and then will start drafting after the public consultation results.” This can be expected by the end of 2015. She adds: “Next year there will be a new draft directive which will be sent to the parliament and the council.
Jean-Francois Furnémont, former regulator from Belgium and now founder of a consulting firm focusing on public policy, Wagner Hatfield, sees the need for a completely revised way forward and to approach a level playing field in different ways. The reason: “Today’s broadcasting directive goes back to 2007 with its first draft in 2005, that’s the year YouTube was created – and Netflix launched streaming service in 2007.” Obviously these companies are too young for their business models to have been included in existing legislation. “We should broaden the scope,” Stump says. “We are currently taking a very open approach to identify issues”.
The general director of the Brussels based Association that represents the European Commercial TV conglomerates ACT, Ross Biggam, questions the possible impact a new directive may have: “There will be a time when TV as we know it will not exist anymore....there is no emotional attachment to being a broadcaster. Whatever Kristina comes up with, it will be enforced first in 15-20 years time.” Considering these fast moving times the new directive is possibly outdated by the time it is in force considering the highly complex procedure that requires every single national parliament of the 28 member states to give their consent to any draft submitted by the EU Commission and that has passed Council and EU parliament then. Especially national legislation can cause delay as Krzysztof Zalewski, from the Polish regulator KRRiT points out: “The issue regulation is a fast process – but changing it in parliament can be quite impossible!” He referred to the situation in his home country where two elections in a row drew focus on much different issues leaving out the issue of changing the TV legislation.
However Stump sees it much more pragmatically: “Any directive may have to be revised in a certain time frame. Now we need to see how to address this issue better, the distinction between linear and non-linear – there are similarities and differences and some viewers are more proactive than others. It’s difficult to predict the future and to make everyone happy”, she concludes referring to the 28 member states, “and to create an environment which is good for European business but which also protects the consumers!” Christoph Wagner, global TMM co-chair at the international law factory Morrison Forster, advices the European Commission: “It’s an irony that U.S. and Chinese companies will benefit more than the small European companies! Do not only benefit European champions.” That too is the general direction that Julian Oberndoerfer, executive director of the European homeshopping association ERA Europe, is backing: “The directive should give fair access to every player!” Matthias Pfeffer, during mcms still representing the audiovisual production subsidy Focus TV of the publishing power house Burda Media, stressed the responsibility for the future: “Media industry stands for all the other industries that will follow it. Everyone will face the challenge of digitalization in the coming years. We will need to keep the tension in a balance.”
Ben Keen, chief analyst of IHS Technologies who, throughout the day, has been introducing into each of the mcms topics and who has also summarized the conference outcome, concluded: “The pace of innovation in certain sectors is moving at a different speed opening up new challenges for regulation. Regulation must be for the post TV world. It’s about fostering a culture of innovation!”
Foto Credits: © 2015 Fotograf Daniel Flusser – MKC-Totalmedia Wien – ERA Europe
mcms conference in Barcelona, June 22, features eur§reg
New Money Streams, new cooperation models and new regulatory framework for a convergent media industry, that’s the focus of the first multichannel money streams conference, mcms, on the first day of ERA Europe’s annual European Homeshopping Conference, to be held this year at Barcelona’s hotel Rey Juan Carlos, June 22 to 24.
Focus of this innovative conference is not the retail business alone. It rather focuses on the entire value chain of the convergent media business: On linear and non linear TV, publishing, games and
e-commerce … and exploits ways of cooperation and new revenue streams. One day packed with innovation and information. The format is discussion based. Most of the presentations will be small panel groups providing different perspectives on one issue.
The day’s topics will cover most of the burning questions and will include three main fields: Piracy, convergence winning players and new models for a convergent media world! However, there is no doubt that revenue growth in a convergent world can mainly be generated by transactional services, e commerce in any form. Publishing houses are looking into this “third revenue stream” - not an easy task since it should not harm editorial independence. TV groups such as RTL Group or ProSiebenSat.1 diversify by investing in online shops and e-commerce platforms.
Traditional home shopping providers need to transform their services into the new world that is widely dominated by so called new entrants like eBay, Amazon or Google that strongly compete also with traditional TV providers. Video on Demand and Second Screen without doubt will be a major way of audiovisual consumption. “Hybrid” online platforms like Vice Media increasingly compete with traditional publishing houses and audiovisual news services. The market seems to be dominated by American companies who sure are the early pioneers and market makers! However, the business models are open to anybody. Traditional TV houses and publishers are on the merge. They adopt and there are ways of co-operation and existence for mutual benefit! And that’s what the mcms conference is all about!
The day will be closed by a eur§reg special panel session discussing the emerging new regulatory European framework for audiovisual services. The outcome of this process that just has started this year with national and European Commission regulators working hard on a first draft will be essential for the global competitiveness of European media players. Since audiovisual content becomes more and more important also for publishers etc. a new Audiovisual Media Service Directive, AVMSD, may very well have an overall impact even on so called new entrants from the global internet universe…
As of today confirmed speakers include: Ross Biggam (ACT), Ina Bauer (ATV), Jean-François Furnémont (Wagner Hatfield), Andres Reymondes (Vice Media), Tobias Schmid (RTL Group), Jide Sobo (mec global), Christoph Wagner (Morrison Forster), Wuaki TV, Krzysztof Zalewski (KRRiT)…
More Info: http://mcms-conference.eu